Leading design consultancy in Bucharest
Ciucas Beer
Objectives
After the smashing succes of Stejar Beer, the people from SAB Miller called us again to renew the Ciucas Beer package and logo.
Solution
We kept as many element as we could from the previous package versions and just refined them a bit.
A small intervention we insisted on: the brand has a witty advertising campaign, endorsed by a talking, singing, teaching stag named Cornel. In order to increase the beer likeability we advice our client to put the stag in focus on all materials. It was an instant succes idea.
Ciucas New Label
Logo
Ciucas Beer Bottle
Ciucas Beer Bottle and PET